3 Mistakes To Avoid On Your Ecommerce Solutions Powered Store
Ecommerce solutions are becoming more and more powerful, with features that help merchants market their products in a more efficient manner. With so many features power store available, merchants sometimes get carried away and do things which could be detrimental to their stores.
Here are three mistakes to avoid on your ecommerce powered web store.
Misusing The Content Slider
When used properly, the content slider can be a great tool to get the attention of visitors to promote your products and services. However, many merchants misuse this clever tool and end up negating its purpose.
The content slider works best with 5 slides or less. This is because, many visitors are usually quite impatient and would probably not wait to see all the slides contained in the content slider.
The best thing to do is organize your slides before including it in the slider. Arrange it so that the most important slide goes first followed by the second most important and so on.
If you have 10 slides. Create a few sets of sliders. You may repeat the important slides and replace the less important ones in the other sliders. Change your sliders every few days or so. Changing sliders is just a matter of deleting and pasting of a short code with most well designed ecommerce software.
Another mistake merchants make with content sliders is making them too big. Content sliders should not be so big that they use up the whole top fold of a page. Think of content sliders as headlines of a page. There should be enough space below the content slider to display a few products or other call-to-action images or text.
Not Offering One-Page Checkout As An Option
Many merchants do not offer the One-Page Checkout as an option for their customers because that option comes at a price. The One-Page Checkout is a quick checkout process because it does not require the customer to register at the store. The registration process usually requires the customer to leave an email address. Merchants use this address for lucrative post purchase marketing initiatives, e.g. the distribution of newsletters.