Digital Color Choice Tutorial
Digital colors are mixtures of Red, Green, and Blue, with White and Black to lighten or darken hues.
Color choices color hex are based on many factors. Will many people prefer your color, or color scheme? Greens, unfortunately, might be associated with sickness, especially mixed with too much red. Therefore, color choice should fit with associative subjects:
Landscape: autumn yellows and browns Water scene: blues, aquas (blue mixed with green), white Emotions, like anger: reds and oranges
Lighter and Darker Colors
How light or dark should my color be? At too dark, some monitors won’t pick up the color well. At too light, readers may burn out their eyes with bright background color. Choose the brightness/darkness based on the contrast between light colors against dark ones.
(Suggestion: Use a color chooser you can input hex values to see the color changes.)
For tinting colors with white or black, make the numbers associated with red, green, and blue, higher for lighter colors, and lower for darker colors. Using hexadecimal (six) numbers to represent the digital colors:
black: (red 00, green 00, blue 00) 000000 = black
white: (red ff, green ff, blue ff) ffffff = white
Hex numbers start from zero to f (0123456789abcdef). Hex colors (red, green, and blue) have two hex numbers each.
The color aa0000 paints medium red. Lighten red (closer to white), by incrementing 3 steps, from a to d. The last four numbers remain the same (dd0000 – lighter red, without green or blue changing). Red is now brighter, and much more noticeable.