How To Be Successful In Content Marketing As a Modern Content Creator
Get OFF Your Horse
First let me ask you something, would you ride your horse into a new town-with your products, cds, your art, your books, blog posts, or programs stuffed into the backpack content creators k strapped to your shoulders-and solicit your content door to door?
No. You wouldn’t…
It would be random, borderline inappropriate, and the 1 or 2% of people that might purchase your content-wares would likely do it out of sympathy.
Despite the fact that many of us are inadvertently executing a similar strategy, there IS good news.
Just because your content marketing campaigns have failed to convert-doesn’t mean you have a bad product, a poor service, or a curse from the universe!
It most likely means that your marketing funnel has failed to forge the connection and relationship needed to make the sale, even if the product or service is impressive and valuable enough to your prospect to consider purchasing your solution.
Regardless of what your selling, in the modern world, the “know, like, and trust” factor is more relevant than ever.
Just because you’ve got a product or service nestled away on a 3rd tier page covered in mediocre copy and checkout button, doesn’t mean you have a functional marketing and sales funnel.
This is where the Content Marketing Process comes in to lend a helping hand and play it’s part in taking your audience from interested prospect to loyal customer.
Content Marketing is how brands build an audience in the modern world. It is a CORE skill for Modern Content Creators, and if you are selling content of any type or format, your content strategy and your content marketing better be solid if you want to compete in 2013 and beyond.
Understand that content marketing may sound like a new or faddish term. A trendy wave here today gone tomorrow…
Although it’s a buzz word bandwagon as of late, it is NOT a new concept, but the Modern World has leveled the playing field by providing the access and resources to accomplish what wasn’t ever humanly possible up until just recently, and it’s taken a little while for everyone to catch up to the “content as currency” concept.