Store Locator Software – When Should I Switch to a Zip Code Based Locator?
Most companies who sell through a distribution network include some kind of store locator on their site. If a company offers a product through a geographically Store Location Data
dispersed dealer network, it becomes paramount to make it easy for potential customers to find the company’s stores because there may be many stores for the customer to sort through. A zip code based store locator will fulfill this need.
Web savvy users who want to buy the product you are offering will want to find a store quickly. When a company’s list approaches 50-100 dealers, it is worth considering a zip code based locator, depending on how densely the locations are dispersed. Usually, store locator software is configured to allow users to type in a zip code, choose a mile radius, and return local stores within the radius. Companies should not implement a zip code and radius based locator if the locations are so sparse that users often won’t get search results when they do a search.
With store locator software, you can manage dealers much easier than on a static html page which needs to be updated each time a dealer joins the network. With store locator software, updates are usually uploaded in excel or entered directly through an internet browser. This way, business owners don’t have to wait for technical staff to make the updates.
A company’s image is further enhanced with the inclusion of a radius based locator, as this generally looks more professional than a long list of dealers. Further, publishing a company’s entire list of dealers on a static page makes it easy for a company’s competition to harvest the dealer information. Sometimes competition will try to market to your dealer base, and a static list on a website makes this very easy.